At Rainbow Fresh, we value not only sharing the appeal of fruit, but also building strong connections with society and the industry.
Through active engagement and communication across various fields, we contribute to the development of a richer and more sustainable fruit culture.

① Collaboration with Embassies

Embassies serve as vital bridges connecting Japan with producing countries.
To introduce exceptional fruits from producing regions to Japan, we actively collaborate with embassies through a variety of initiatives.
• Participation in embassy-hosted seminars and events
• Development of collaborative menus with embassy chefs
• We are also honored to have had mangoes presented as gifts to the Imperial Household, an experience we regard as a great privilege
Through these activities, we deepen our bonds with producing countries and deliver appealing fruits to customers throughout Japan.

② Information Sharing at Trade Shows

We actively participate in major exhibitions such as FOODEX and FABEX, as well as industry-specific business trade fairs.
These events serve as opportunities not only to connect with business partners, but also to widely communicate new products and initiatives.
Through such platforms, we strengthen relationships with customers and contribute to the growth of the industry as a whole.

③ Participation in Events such as Aoyama Farmers Market

While our core business focuses on BtoB wholesale distribution, we also value direct feedback from general consumers.
We participate periodically in BtoC events such as the Aoyama Farmers Market, where we offer tastings and receive real, firsthand reactions.
Customers’ enthusiastic comments such as “Delicious!” provide valuable insights that inspire our ongoing quality improvements.

④ Cooperation with Industry Organizations

We actively exchange information and collaborate with industry organizations such as the Japan Vegetable Sommelier Association and the All Japan Confectionery Association.
By staying informed of the latest trends across different fields, we apply this knowledge to product development and more effective communication of fruit’s appeal.

⑤ Trust and Proven Track Record

Our continued efforts have built trust and recognition over time. We place the highest value on relationships with customers and business partners, approaching our daily work with sincerity and responsibility. As a result, we have received external recognition such as letters of appreciation and trademark registrations to protect our brand value. We will continue to move forward as a trusted company, maintaining our commitment to integrity and reliability.

【Certifications & Registrations】
Trademarks
• “GRACIAS” (Trademark Registration No. 5831629)
• “GOLDEN PRIME” (Trademark Registration No. 6299528)

Letters of Appreciation
• Letters of appreciation from embassies in Japan (in recognition of quality standards and business performance)

Certifications
• Vegetable Sommelier
(Certified by the Japan Vegetable Sommelier Association)